Behavioral Finance An amusing and whimsical look at behavioral finance best practices for investors. Share | Related Content It Was the Best of Times, It Was the Worst of Times All about how missing the best market days (or the worst!) might affect your portfolio. Your Shifting Risk Tolerance Time and market performance may subtly and slowly imbalance your portfolio. Bridging the Confidence Gap In the world of finance, the effects of the "confidence gap" can be especially apparent.